I don’t love hair color commitment, which is why I was so excited about this product.

The L’Oreal website promises “natural-looking color with glossy, healthy-looking shine in just 10 min. The ammonia free formula deeply nourishes hair while also helping to counter dullness and prevent damage.” All that for just a 28 shampoo commitment!

I selected 8 Medium Blonde Vanilla Cream. Only a shade lighter than my dark blonde/light brown natural hair color. At minimum I expected subtle highlights from the promise on the back of the box. After all the hype, however, I was expecting to be wowed.

I followed the instructions exactly. Applied until my hair was saturated, then combed through. Waited 10 minutes. Washed it out. The smell was not as over powering as other hair colors, but I did leave the bathroom fan going just in case.

I towel dried and then blow dried just to make sure. My hair color did not change. At all. No highlights. Not even subtle changes, just the hair color smell. And some irritated bumps around my scalp from the extra brushing and where I accidentally dripped the color.

While I am happy I will not have any root issues. I feel like I wasted my money and time. Next time, I’ll just save up and head to the nearest Aveda salon.