Redken's Time Reset Collection

Hmmm… could what I thought were cowlicks actually be crow’s feet?

Redken, Zotos, Phyto and Alterna seem to think so. They, among others, are now serving up shampoo, conditioners and beyond for those whose hair gives away their age.

Time Reset by Redken promises to “reverse years of damage and combat six signs of aging.” Despite the fact that I think my hair is quite youthful, thank you very much, what flat-iron-using, hair curling, highlight-gettin’ woman hasn’t done “years of damage” to her locks?

Other Anti-Aging Hair Care collections include Phyto Phytodensium Anti-Aging  and Alterna Caviar Anti Aging, as well as Zotos’ Age Beautiful line.

I tress-tested Redken’s Time Reset Shampoo, Conditioner and Youth Revitalizer and let me just say, it makes my hair feel like silk. As in soft, shiny, utterly manageable silk. Don’t even think of skipping the Youth Revitalizer, it’s the work horse of the trio, serving up deep conditioning paired with peptides and ceramide that promise to repair lack luster locks. The products retail from $13 to $20 with in-salon anti-aging services offered at select Redken salons for about $40.

And let’s face it, you don’t have to be an old dog to appreciate a new beauty trick.

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