The International Esthetics, Cosmetics, & Spa Conference, also known as the IECSC, is one of the biggest beauty trade shows in the US. Each year estheticians, cosmetic buyers, and spa directors flock to Vegas for one weekend of beauty classes and to peruse thousands of products. There are beauty bars, nails bars, lash bars… and not a single one serving cocktails. Just steps away from the IECSC the International Beauty Show, referred to as IBS, is going on a the same time. This show is targeted to the salon owner or hair stylist with a vast arrary of nail and hair products to try, touch, smell, and buy. Between the 2 shows, you will see the most recent innovations and launches from the top beauty brands, as well as new brands trying to get their foot in the door in the highly competitive beauty business.
Although this is a beauty industry tradeshow, just because you do not work in this industry does not mean that you are completely excluded. For the ticket price of about $30 a day you and some type of link in the industry such as a hair stylist friend who tags along, you can partake in the beauty bargains that can only be found at this show. In the industry there is a term called “show price” which typically ranges from 10% to 70% off, usually about 50% off. That means you can buy make up brushes, beauty products, and skincare at steep discounts. This is not the stuff that these companies are trying to liquidate, it is new retail product, just like you would buy at your favorite spa or department store. On top of the amazing deals, you also can take advantage of samples, free gifts, and spa treatment demonstrations being offered at many of the vendors. For a beauty maven, it is like being a kid in a candy store.
Despite coming out of a recession, the turn out from the top beauty brands was staggering. They all showed up with their best faces forward; Clarisonic, Eminence, Beauty Society, Decleor Paris, Revitalash, Blinc and hundreds more. Here are a few my new finds and highlights from the 2010 Vegas show this last weekend.
NYX a LA based make-up artistry line comparable to Smashbox or Mac offers a wide selection of products at attractive prices. Their eye pencils start at $3.50 and come in chic packaging.
I discovered a new line, Farmhouse Fresh, with fun packaging and yummy ingredients. I liked their Hot Whiskey Scour, a spiked sugar scrub that won’t leave you with a hangover.
I was educated on airbrush tanning by Molly of Organitan, who launched a line of complete organic & odor-free self tanning products on the harmful chemicals that are used in many self tanning products. Fans of Organitan include the LA Clippers cheerleaders.
I finished off the day with a much disserved soaking for my tired feet in some Kneipp joint and muscle bath with soothing Arnica.
The IECSC is coming to Florida on November 6-7th, 2010. You can learn more about the IECSC at http://www.iecsc.com/












