“I don’t do sketching” designer Sigal Benabou reveals, “Clients will give me an idea of what they want, I visualize it in my head and I just do it.”
Creativity has always been Sigal’s greatest gift. She grew up in Israel and moved to the United States at the young age of 14 where her whole family was in the garment industry. Fashion was her destiny. “I always envisioned designing beautiful things as a child.”
Sigal began creating swimwear in 2007 and later extended to couture dresses and gowns. Her custom made designs first appeared in a gift shop at the Beverly Hills Peninsula. It wasn’t long before they caught the eyes of some of pop culture’s most stylish celebrities. “The first year I started designing my swimwear, I designed for Paris Hilton,” she recalls.
Sigal’s first suit sported a money print. She envisioned Paris wearing it because it was “Pink, Shiny, and Glittery.” She recalls the excitement of showing her new creation to her daughter Briquelle, after whom the company is named. A few months later, Sigal was indeed designing suits for Paris!
Sigal also fashioned attire for Japanese Rock Star Toshi Deyama of X-Japan, Whose 2010 North American reunion tour introduced Sigal’s attire to the nation. The fact the two diverse personalities like Paris Hilton and X-Japan are attracted to her work demonstrates Sigal’s aptitude and confidence. “I can create just about anything,” she adds.
Sigal’s label Briquelle by Sigal collection embodies the diversity, energy, and elegance of L.A. and Hollywood. In a town where wearing the same outfit twice is lethal, Sigal responds with reversible-print interchangeable swimsuits and 5-in1 dresses that can be worn as a strapless, skirt, or gown. “I work with all stretch fabric” she says, because the fabric embraces various body types that make you look and feel amazing!
Briquelle by Sigal designs personify a radiant sophistication for women who desire the finest hand made one of a kind couture who want to stand out on the cutting edge of fashion yet maximize the value of their purchase.
Sigal is currently launching her designs in Las Vegas’ MGM, Bellagio, and Venetian hotel boutiques. This summer Briquelle by Sigal will also debut in Europe! “God willing, I hope to see my art make it up there in the upper echelon of fashion. That would be a dream come true!”
Briquelle by Sigal designer couture is exactly what the fashion industry has been waiting for!
Interviewed by: EDGAR AVENDANO
Interview date: March 29,2011