Stylists have all sorts of tips and tricks up their sleeves…tips like HOW TO KEEP THAT COLOR THAT JUST COST $300! Patrick McIvor, Artistic and TechniCulture Director for Goldwell and KMS California Hair Care, uses Goldwell® Dualsenses® Color Lock Serum to prolong color retention for up to 22 shampoos!!
“I find sealing color in directly after a color service with Dualsenses® Color Lock Serum is one of the best ways to prolong a vibrant hue,” says McIvor. Color Lock Serum is formulated with ColorChromaComplex to instantly lock in color after an application. It intensifies color brilliance keeping it vibrant and shiny for up to 22 washes. Whether it’s unnatural cartoon color, pale steel, street chic, sun-kissed buttery highlights, vibrant red, dipped ends, bombshell brunette or the deeper darker hues seen at The Golden Globes, when an investment is made in color (no matter how small or large) it should pay off! Check out McIvor’s Pinterest Boards for more color inspiration.
Other McIvor tricks include….
• Coloring hair one shade darker to offset fadage.
• Shampooing (with warm, not hot water) and conditioning every other day to minimize color deterioration.
• Using shampoos and conditioners with innovative formulates specifically for color-treated hair such as the FadeStop formula in the Goldwell® Dualsenses® Color Care line designed for unsurpassed color retention.
• Refreshing with a glaze between foiling appointments.
Patrick McIvor is Artistic and TechniCulture Director for Goldwell and KMS California Hair Care (divisions of Kao USA Inc., a subsidiary of Tokyo-based Kao Corporation) and founder of HI Media Solutions (a subsidiary of Patrick McIvor Color Studio, Inc.) As one of the most respected colorists in the industry, the former Color Director for Nick Arrojo and Rodney Cutler in NYC, is a cultural junkie inspired by international cosmopolitan influences from fashion and global trends to technology. Specializing in social media and salonable haircolor, McIvor creates new experiential educational formats that highlight technology with technique and culture (TEC-HNI-Culture) in the ideas he shares with stylists on how to build their businesses and take back their social networks by celebrating THEM. McIvor is featured in the book “50 Hairstylists” and was named one of the best colorists in the USA by Allure Magazine.
For more information about Celebrity Stylist Patrick McIvor, please visit his website: www.patrickmcivor.com